Despite the ongoing global crisis, NOW is the time to focus on your business. However, entrepreneurs are missing out big time. Here are the top 3 HUGE mistakes entrepreneurs are making right now and how you can avoid them.
1.) Waiting for things to go back to “normal” & not pivoting quickly.
This is a mistake entrepreneurs are having a hard time dealing with. We have no idea when quarantine will be over, nor when society will be back up and running at full speed. Not to mention our economy will look VERY different after this period of lockdown.
Hundreds of thousands of businesses have been forced to close, and millions have lost their jobs. Our economy in the U.S. as we knew it will not be the same for years.
Every entrepreneur has to plan for this and adjust accordingly. To keep your staff paid and a roof over your own head, you must pivot now. There is no time to wait. Take action today.
2.) Not selling due to fear of criticism & judgement from others.
You must sell to provide for your family, pay your staff, and ensure you have a livelihood for years to come. You are responsible for taking care of yourself and your team while still serving your customers at this time.
That requires a new plan. New products, new services, and new messaging to ensure you are providing solutions people need right now. This doesn’t have to be a massive overhaul. Small tweaks and adjustments to existing products and services may be all you need to do.
Sit down, brainstorm, innovate, and serve. Anyone who judges you clearly has no idea that business owners lead the economy and create jobs. Don’t let the judgments of others prevent you from serving.
3.) Being resistant & unwilling to transition your business online because you don’t know how, or don’t want to deal with technology.
It’s time to learn. Regardless of how quickly we’ll be able to get back to doing in-person work, having an online business is essential nowadays.
You are EXTREMELY limited by only serving your local community. How about reaching and serving millions of people around the world? Do you think this would exponential expand your business? ABSOLUTELY.
Face your fears and jump into the deep end. Tech is WAY easier than it used to be. I’ve been building websites for 13 years, and it’s easier now more than ever before.
So, if you can avoid these top mistakes entrepreneurs have been falling victim to during these times, you’ll be ahead of the game.
DM me on Instagram or comment below if you want support launching and growing your online business. I’m happy to connect, and I’m here to help.
Much Love & Light,
Amber Sears
Epicself.com – Online Coaching & Trainings
